While having a dedicated skincare routine is an important part of  G. FREEMAN ARTISTRY’s skincare philosophy, it’s only half the battle: You also need to know the correct skincare routine order to get the most out of your routine. 

Step 1 – Cleanse: clean skin is the first step for healthier looking skin. Gently cleanse the skin with a gentle facial cleanser. Thoroughly clean and restore balance with my Cézanne Cleanser, this vitamin enriched, mild foaming wash formulated for all skin types. Aromatic Anise and Peppermint Essential Oils awaken the complexion while nourishing Glycerin and Aloe leave skin feeling silky smooth.
.
Step 2 – Exfoliate: after cleansing your skin, but before toning, once a week exfoliate your skin, it helps to brighten and soften your skin. My Georges Seurat Exfoliant is a gentle powder exfoliant, blended with water, fine Assisi Bean, rice, bamboo and Colloidal Oatmeal creates a gentle paste. Suitable for those that cannot tolerate AHA’s or more invasive products for regular exfoliation.
.
Step 3 – Tone: once your skin is clean and dry apply toner. The purpose of toner is to remove any oil, dirt, or residue that remains after cleansing. I recommend my Van Gogh Toner, this hydrating daily toner contains Pomegranate Juice and a myriad of gentle Acids that perfect the texture and appearance of the skin. This Grape Skin Anti-oxidant Toner delicately removes surface debris revealing a luminous, vibrant complexion. Refreshing Chamomile, Helichrysum and Sandalwood tempt the senses while optimizing skin health and well-being.
.
Step 4 – moisturize: moisturizing daily is an essential skincare step in every routine, regardless of skin type. What kind of moisturizer you choose, however is dependent upon your skin type. I recommend for an option suitable for all skin types, such as my Matisse Moisturizer.

This silky, natural hydrator conditions skin, leaving it feeling soft, smooth and supple without greasy residue. Powerful, pampering nutrients support healthy, vibrant skin as DMAE, Cranberry Seed Oil and CoEnzyme Q10 enhance the potent natural butters and oils that make this an excellent moisturizer for most skin types.